Base, Bonus & Equity TC (Salary Guide)
Total compensation is more than the salary on an offer letter. To compare jobs, separate base pay, target bonus, and equity, then check which amounts are guaranteed, when they are paid, and what risks apply. Use matching roles, levels, locations, and time periods. Treat annualized equity as an estimate, not cash, especially at a private company.
A compensation package can look great on paper, right up until you ask when the bonus pays. That is the career version of finding out the “free” sample has a price tag. To compare offers well, look past the headline number and check what you can count on, what depends on results, and what may never turn into cash.
I use a simple rule: compare like with like, then show each part of the package on its own. That makes it easier to judge an offer, set a negotiation target, and decide what trade-offs fit your needs.
Compensation Overview: Base, Bonus, Equity, and Total Compensation
Base salary is fixed pay for your work, usually stated as an annual amount. A bonus is extra pay tied to a plan or result. Equity is ownership or a right to ownership in a company. Total compensation, or TC, combines these parts, but the total is only useful when you know which amounts are certain and which are estimates.
What belongs in a compensation package?
Your offer may include several types of pay. Keep them separate before adding them together.
- Base salary: Regular pay before taxes and deductions. Confirm whether the stated amount is annual, hourly, or another period.
- Target bonus: The bonus amount you may earn if the plan’s goals are met. It is not automatically guaranteed.
- Equity: Shares, stock units, or options. The value and rules depend on the award type and employer.
- Sign-on bonus: A one-time payment, often subject to repayment terms if you leave within a set period.
- Benefits: Health coverage, retirement contributions, paid leave, and other items. They matter to your decision, but should not be added to salary without a clear valuation method.
For a recurring annual comparison, use:
Annualized TC = base salary + target annual bonus + annualized equity estimate
This figure should not include sign-on awards or other one-time payments. Show those separately. Also list benefits separately, since their value and your ability to use them can vary.
What should you verify before comparing offers?
Ask for the employer’s written pay range, bonus plan, equity documents, vesting schedule, and benefits summary. Confirm the job title and level, work location, pay period, and any work-schedule differences. A remote role and an office-based role may use different pay ranges, even at the same company.
Market data needs the same care. Compare the same job family, level, location, and experience range. Use the employer’s current range and at least two reputable sources that match the role. A broad occupational average can offer context, but it is not a reliable offer target by itself.
Key takeaway: Record base, bonus, equity, one-time pay, and benefits as separate lines before you compare packages.
How to Calculate and Compare Compensation Packages
A useful comparison shows both the math and its assumptions. It should distinguish guaranteed cash from pay that depends on performance or share value. Normalize each offer for currency, location, level, work schedule, and measurement period so that a larger headline figure does not hide a weaker or less certain package.
Calculate the bonus
Use this formula:
Target bonus = eligible base salary × target bonus percentage
For example, if an offer has a hypothetical $100,000 eligible base and a 10% target bonus, the target is $10,000. That is a calculation, not a promise that the bonus will be paid in full.
Ask the employer:
- Is the bonus guaranteed, discretionary, or tied to a written plan?
- Which company, team, and individual measures affect the payout?
- When is it paid, and must you still be employed on the payment date?
- Is the first-year amount prorated? If so, how?
- Does the bonus use your full base salary, or only part of it?
If you have access to reliable payout history, review it, but do not treat past results as a guarantee. A “target” describes a plan level, not a certain payment.
Estimate equity with clear assumptions
First identify the award type: stock options, restricted stock units (RSUs), or another form. Then record the grant-date share count or stated value, vesting schedule, cliff, refresh policy, and exercise or settlement terms.
For public-company stock, a rough annualized estimate may divide the grant’s stated value by the vesting period. State the share-price assumption used. Actual value can change with the stock price, taxes, vesting, and sale rules.
For private-company equity, do not treat the quoted grant value as cash or guaranteed compensation. A private share may be hard to sell, and its value can change. Dilution, later valuation changes, exercise costs, taxes, and the absence of a sale event can all affect what you receive.
Compare the pieces, not only the total
The figures below are illustrative, not market benchmarks. They show why two packages with the same estimated TC can carry different levels of certainty.
| Offer component | Offer A: illustrative | Offer B: illustrative |
|---|---|---|
| Base salary | $120,000 | $110,000 |
| Target bonus | 10% of base = $12,000 | 15% of base = $16,500 |
| Annualized equity estimate | $8,000 public-stock estimate | $13,500 private-company estimate |
| Annualized TC estimate | $140,000 | $140,000 |
| Recurring cash at target | $132,000 | $126,500 |
| Main uncertainty | Bonus and share price | Bonus and private equity value |
Offer A has more base pay and target cash. Offer B reaches the same estimated TC only with a larger equity estimate. That does not make A automatically better; it makes the risk and cash mix visible.
Calculate first-year compensation separately. Add a sign-on payment only to the first-year view, and note any repayment clause. Do not blend that one-time amount into recurring TC.
Key takeaway: Keep guaranteed cash, variable cash, and equity estimates in separate columns. State the assumptions behind every estimate.
Offer Evaluation, Negotiation, and Compensation Risks
Offer review is a step-by-step check, not a contest to name the largest number. Set your needs first, verify the written terms, then negotiate the parts that matter most to you. The right mix can differ by person, but clear terms and realistic values help everyone make a better comparison.
A four-stage offer process
1. Set your target. Define the role, level, location, experience, minimum acceptable base, and preferred cash-to-equity mix. Gather the employer’s range and at least two role-matched market sources. Decide what you need from recurring pay before counting uncertain compensation.
2. Verify the offer. Request the written range, bonus plan, equity documents, vesting details, and benefits summary. Calculate recurring TC and first-year compensation separately. Ask about any conditions, deadlines, and repayment rules.
3. Negotiate and document. If certainty matters, focus first on base salary or guaranteed cash. You can also discuss bonus terms, a sign-on payment, or equity, but ask for clear amounts and conditions. Get every agreed change in writing; a verbal statement may not match the final plan documents.
4. Reassess each year. Review your bonus results, performance measures, equity that has vested, any liquidity options, and refresh grants. Compare your pay with current, role-matched data before a review or job change.
Two illustrative offer reviews
These examples are hypothetical. They demonstrate the questions to ask, not typical pay levels or outcomes.
- Public-company offer: A candidate receives a base salary, a target bonus, and RSUs scheduled to vest over several years. They calculate target cash from base and bonus, then estimate yearly equity using a stated stock-price assumption. They ask about vesting dates, first-year proration, and whether the company has a refresh-grant policy. The estimate remains an estimate because the share price can move.
- Private-company offer: Another candidate receives a lower base, a target bonus, and options described with a large grant value. They ask for the option count, exercise price, vesting and cliff, exercise window after leaving, and the terms for exercising and selling. They do not add the quoted paper value to guaranteed cash. Instead, they compare the base and bonus on their own and assess the options as a separate, uncertain benefit.
These cases show why job offers need more than one total. The documents and terms determine what the numbers mean.
Key takeaway: Negotiate the part of the package that best meets your needs, and confirm the final terms in writing.
Career-Level Pay Progression and Employment Outcomes
Pay often changes with role scope, level, location, employer, and labor-market conditions. A degree may help qualify you for some jobs, but it does not set a standard compensation level. Compare the work and level, not just the degree held or the title on a job posting.
How to make a level-matched comparison
Entry, mid-level, and senior roles may differ in decision-making, experience, and responsibility. Titles are not consistent across employers, so check the job duties and level used in the company’s pay structure. A “senior” title at one employer may not match a senior role elsewhere.
Build a small comparison set:
- Match the job family and core duties.
- Match the level and relevant years or type of experience.
- Match location and work arrangement.
- Check the pay period and currency.
- Use current employer ranges and at least two role-matched market sources.
- Keep base, target bonus, and equity separate in your notes.
Do not use a general occupational average as your personal target without checking whether it reflects your role, region, and experience. If the available data is broad or old, treat it as context and say so.
Read the mix as well as the amount
A package with a lower base and a high target bonus may fit someone who can accept variable pay. A higher base may be more useful if you need predictable income. Equity can add potential value, but its usefulness depends on the award terms, vesting, liquidity, and, for public stock, share price.
There is no universal best mix. Compare the amount you can count on with the upside you may receive. Then consider benefits, work expectations, and your own financial needs without hiding them inside a single TC figure.
Key takeaway: Use career level to find comparable roles, not as a shortcut to predict an exact salary.
Conclusion and FAQ
A clear compensation review starts with separate figures for base, bonus, and equity. Match the role, level, location, and time period; check the terms; and show your assumptions. Then compare recurring cash with variable or illiquid pay. This gives you a practical basis for deciding, negotiating, and reviewing your compensation over time.
What is total compensation?
Total compensation is the combined value of pay and awards. A common annualized estimate adds base salary, target annual bonus, and estimated annual equity value. Show one-time payments separately.
Is a target bonus guaranteed?
Not unless the written offer or plan says it is guaranteed. Target usually means the stated level if plan conditions are met. Verify the measures, eligibility, timing, and proration.
How do I calculate a target bonus?
Multiply eligible base salary by the target bonus percentage. A $100,000 eligible base at a 10% target gives a $10,000 target, subject to the plan’s rules.
Should I count private-company equity as salary?
No. Treat it as a separate, uncertain award, not cash. Its value may change, and you may not be able to sell it.
How do I compare equity offers?
Check award type, grant amount, vesting schedule, cliff, refresh policy, and exercise or settlement terms. For public stock, state the share-price assumption used in any estimate.
Should I include a sign-on bonus in annual TC?
Keep it out of recurring TC because it is a one-time payment. Show it in a separate first-year total and review any repayment terms.
What data should I use to judge base salary?
Use the employer’s current range and at least two reputable sources that match job family, level, location, and experience. Treat broad averages as context, not a personal offer target.
What should I negotiate first?
Start with the part that matters most to your needs. If pay certainty is important, focus on base or guaranteed cash before relying on a target bonus or equity estimate.
(This article was written by one of our staff writers, James Holloway. Visit our Meet the Team page.)
